Hello, we are the Mayofis family.
A large family that made Aliya from several countries around the world, a family of long history originally from Riga, Latvia, that was deported to Siberia after the country was freed by the Red Army in the early 1940s.
Grandpa Mayofis, who spent 30 years marketing fur, arrived in Siberia and settled there for the following 3 generations. Arkady inherited his grandfather’s entrepreneurship sense and started a local TV station that gave national channels a good fight.
Arkady’s channel has gone through enormous pressure from the government, that pressure reached its peak in 2014, and Myofis shut down the channel. Several days before that, he got clear indications that it is either once he shuts down the TV station, he will be put behind bars. Arkady had to make fast decisions.
“I decided I wasn’t going to wait for someone to treat me like my grandfather was treated. After 30 years in the media, I made Aliya with my entire family” Mayofis also says, “My son made Aliya a few years earlier, in a youth program, and my daughter, who was living in Moscow with her husband, made Aliya with us. And here we are. 10 people, 3 generations, we are home.
Entrepreneurship is so instilled in Arkady that the family went ahead with establishing its new business in Israel. Yoffi is not just a short word in Hebrew, meaning beauty. It is also a segment of the family’s surname.
In the last few years, Yoffi’s main activity was in markets overseas, presenting the Israeli flavors of Tahini, honey, dates, nuts, and olive oil. Yoffi products are very popular in several countries, and now, after the “world tour,” Yoffi is back home for the local crowd to enjoy.
We live in a period of social distancing and readapting to the world, so little gestures have an enormous impact on human relationships. Think of the possibility to wish happy holidays, Mazal tov or warm wishes to someone far away. Make their hearts warm-up, and taste buds dance.
Yoffi products are all-natural, no preservatives or food colors, most are 100% vegan. Yoffi works in collaboration with farms and plants across the country. Our specially designed boxes are packed in a factory that employs people with impaired vision, and the little toys and souvenirs that we add to the boxes help provide for new Olim and handicapped people with special needs.
You can send Yoffi products inside of Israel or abroad. Any countries have a high demand for the products. Therefore we established local hubs that shorten delivery time and cuts down on costs.
You will find all information here on the website and if you have any questions, send an email, and we will be happy to get back to you Asap.
The Myofis Family.